ESPN simply found out from a Detroit newspaper that Les Miles had a phone conversation last week with Michigan's people. They had no information about the content of that conversation. But because it was a slow news day, they decided to run with it, and the "story" appeared on all of their shows, including Mike & Mike In the Morning, the Mike Tirico Show, PTI, etc.
Nevermind that Les Miles has said in half a dozen different ways that he will not be Michigan's head coach. Don't misunderstand this point. He did not give standard coach-speak when denying rumors of involvement with Michigan. He did not say any of the following:
- I'm not looking to change jobs
- I have a team to coach
- I'm dedicated to coaching this team
The talk continued.
He then said he had reached an agreement in principle for a contract extension with LSU.
The talk continued.
He then signed a contract extension.
The talk continued.
He then came out again yesterday and said in unequivocal terms that he was not a candidate for Michigan's open coaching job. His precise words were:
I had a conversation with Michigan last week that covered a wide range of topics. I was doing nothing more than helping them with their search for a football coach, just as any loyal alumnus might do. It was nothing more than that. I'm not a candidate for that job and I will not be a candidate for the job. I was only assisting them in their search for a coach. I have a great job at a wonderful place, a place that my family calls home. It's time that Michigan goes on with their search for a football coach. I'll say it again, I'm going to be the coach at LSU next season.What more can the man say? What can this man do that would actually end this "story"? He can't say it any more clearly or any more forcefully than he's said it.
ESPN has a lot of air time to fill, and this was an excellent way for them to fill it. First, they got to fill a lot of air time by, once again, talking about the possibility that Les Miles would go to Michigan, with a new angle. Then, several hours later, when they had run with that story quite a bit, they got to fill a lot of air time again by reporting that Les Miles, again, thoroughly denied the story. ESPN then filled its air time with retrospectives of Miles' denials of interest in the job.
ESPN took a nonstory and made two stories out of it. Of course, the second story mooted the first story and set the whole thing back to where we started the day, but at least they got to fill a lot of air time and cause a stir with what was, in essence, no story at all.
Responsible journalists would be embarrassed, perhaps even shamed out of the business. But not ESPN.